Quick Tips to Grow Instagram Organically for Small Business

microphone in front of an audience
How do you speak to your Instagram audience?

I recently published a series on how to grow your Instagram organically in 2019. However, this series mainly covered how you need to strategically visualize your Instagram, the tools available on Instagram, and how to master some of these tools. Now, I want to create a quick reference guide for you on tips and

tricks to grow your Instagram organically. And here we go:

Set Up A Regular Posting Schedule

You can’t get new followers unless you are posting new and interesting content. I suggest that a brand try to post daily, however sometimes a business just may not have enough content or time to have this kind of posting schedule. If this is the case, you should be posting ever 2 to 3 days.

Always Use 20-30 Hashtags On Your Post

Instagram allows you up to 30 hashtags for your post. The more hashtags you use on a post, the more real estate your post has on Instagram. Check out my post here to learn more about choosing your hashtags.

Keep A Constant Flow Of Stories and Live Streams

Aim to always have a story up on your profile. 500 million users a day view their story feed, and ⅓ of that content is posted by business. Is your business losing out? Learn more about stories and live stream here.

Interact With The Community

Make sure you are following relevant hashtags to your business so you can easily interact with content of users that you aren’t following and that are most likely not following you. Likes are great, but comments are better. The trick is though that the comments need to be authentic and providing value to the conversation. Normally, they should be more than just an emoji or a simple “great post!” Actually comment on the picture you see! You aren’t a robot, so don’t act like one. Learn more about engaging the community here.

If You Offer A Consumer Product, Consider A Giveaway

Create a giveaway that will spark engagement with your current followers and turn your current followers into your mechanism for reaching new people. For example when you run a giveaway, make it for two people: the original commenter and a person that they tag (and then they both have to follow your page and interact with your content. See an example here.

Consider Reposting But Don’t Steal

Instagram is a really visual platform and sometimes it is difficult to create content that is really sticky for this platform. Luckily, you don’t have to create all the content you post. Try finding really sticky or viral content in your niche to repost. But make sure you give credit to the original creator by tagging them in the photo and mentioning them in the comments. Also, make sure they are open to reposts before hand. Most will put in their bio if they are not open. You should also look at the section of photos they are tagged in to see if people are already reposting their content. See an example here.

Respond, Respond, Respond

If someone comments on your post or DMs you, respond! Think of this as a “reward” for engaging with your content.

Collaborate and Conquer

Collaborate with other Instagram accounts, whether they are other businesses (that are not direct competitors), customers, employees, or influencers. Instagram takeovers are a great form of collaboration.

Meet the Author : John Knetemann

From Denver, Colorado. Educated in Rapid City, South Dakota. Living in Amsterdam, The Netherlands.

The most epic and daring content writer you will find on the east side of the Amstel... And sometimes the west side too. I am from the land of mountains, but now live in the land of very small hills and canals. Truly a native of the internet, I work with companies to build adventurous content, engaging social media identities, and addictively informative email campaigns.

I have turned comments off on my website, but talk with me on Twitter or LinkedIn.